Big K.R.I.T.launches a new campaign the “Week of K.R.I.T.” With this campaign K.R.I.T is dropping new music on a daily basis. This is a great promotion because it creates a buzz around the artist epsecially if the promo is great music.
K.R.I.T gives fans a freestyle,Conscious Effort. On the Letter To The King beat (originally done by Game and Nas), K.R.I.T talks about how money changes everything and wonders if the grind will pay off.